How to Use SEO to Attract Free Customers to Your Website

Imagine waking up every day with leads coming into your inbox — and you didn’t pay for any ads. That’s the power of SEO (Search Engine Optimization). It’s the long game, but it brings compounding results. Here’s how startups can use it to attract free customers.

1. Start with Keyword Research

Use tools like Ubersuggest or Google Keyword Planner. Find terms your customers are searching for like “best marketing agency in Gujarat” or “how to grow small business India”. Focus on long-tail, low competition keywords.

2. Optimize Your Website Pages

Each service or blog page should target one keyword. Use it in your URL, title, heading, first paragraph, and image alt text. Google loves clarity.

3. Add Blog Content Regularly

Every blog is an opportunity to rank. Write helpful articles like "Top 5 startup funding mistakes" or "how to increase Instagram reach". Share them via WhatsApp and social media.

4. Get Backlinks (Off-Page SEO)

Ask other sites to link to you. Join startup directories, write guest blogs, or get clients to link back to your case studies. It boosts your domain authority.

5. Track Results with Google Search Console

Monitor what keywords you’re ranking for, click-through rates, and optimize pages accordingly. SEO is not set-it-and-forget-it — it’s ongoing tuning.

Want Help with SEO for Your Startup?

TurnAround Experts helps startups attract leads using ethical and effective SEO. We optimize websites, write content, build links, and track performance.